CELEBRATING OUR LEGACY

Little Tikes 50 year Anniversary

timeline-50th-video-min

1969
THE LITTLE TIKES® COMPANY IS BORN

Founder, Tom Murdough, introduced The Little Tikes® Company to the toy industry. Here are some highlights of the history of the company.

1969
FIRST EVER LOGO

Little Tikes Original Logo

1971
THE FIRST LITTLE TIKES® CATALOGUE

The First Little Tikes® Catalog launched to retailers all across the US in color with our first foot to floor ride-ons which encompasses active play in the 1970s.

1971
FIRST CATALOGUE

1973
ICON OF THE 70'S

Ollie, one of our first foot to floor ride-ons, encapsulates active play and is a true icon from the 1970s.

1973
MEET OLLIE

Little Tikes Ollie

1975
NEW LOGO IS INTRODUCED

A new logo is introduced with a soft rounded design to reflect our commitment to safe and fun toys for growing children.

1975
NEW LOGO

1979
A LEGEND IS BORN

Cozy Coupe® Car is designed by former Chrysler designer Jim Mariol. The very first Cozy Coupe® was born in Hudson, Ohio, and rolled off the assembly line weighing 19lbs 12oz and measuring 2.6 feet tall.

1979
COZY COUPE CAR

Little Tikes Cozy Coupe

1981
NO MORE SPLINTERS

We had the first outdoor picnic table to go from wood to plastic. This iconic play table can be found entertaining children in backyards all across the globe.

1981
FROM WOOD TO PLASTIC

1985
HQ OPENS IN HUDSON, OH

Little Tikes® Corporate Headquarters opens its doors in Hudson, Ohio, making it the largest rotational molding plant in the world.

1985
LITTLE TIKES HQ

Little Tikes HQ

1986
CELEBRITY VISIT

The beloved TV personality Mr. Rogers visits Little Tikes® to film an episode on how toys are made.

1986
CELEBRITY VISIT

1989
COUNTRY COTTAGE INTRODUCED

The Country Cottage is introduced. This pretend playhouse reinvented how we play outdoors with its realistic design of modern homes in America.

1989

Little Tikes Cozy Cottage

1991
BEST SELLING CAR IN AMERICA

The Cozy Coupe® Car is named the Best-selling car in America.

1991
#1 CAR IN AMERICA

1993
LITTLE TIKES PLAYGROUND INTRODUCED

The Little Tikes® Playground revolutionizes outdoor play with 4 levels of groundbreaking fun and widely desired colors.

1993
LITTLE TIKES PLAYGROUND

1998
LITTLE TIKES TEAMS UP WITH IBM

Little Tikes™ teams up with IBM™ to produce the Young Explorer™ for use with their KidSmart program. Equipped with award-winning educational software to help children learn and explore concepts in math, science and language, the computer centers can also help children learn important socialization skills such as working together and sharing.

1998
LITTLE TIKES x IBM

1999
COZY GETS A MAKEOVER

The Cozy Coupe® Car is redesigned for a sturdier and more enjoyable ride, significantly altering the look from the original slimmer roof poles.

1999
COZY COUPE UPDATED

Little Tikes Cozy Coupe

2000
LITTLE TIKES DEVELOPS BABY TOYS

The DiscoverSounds™ product line is introduced, combining electronic sounds with fundamental cognitive play.

2000
BABY TOYS

2003
STILL KING OF THE ROAD

The Cozy Coupe® Car is still king of the road. Over 10 million Cozy Coupe® Cars have been sold all over the world!

2003
still KING OF THE ROAD

Little Tikes Cozy Coupe

2006
LITTLE TIKES JOINS MGA FAMILY

Isaac Larian adds Little Tikes® to the MGA Entertainment family.

2006
LITTLE TIKES JOINS MGA

2009
COZY TURNS 30!

Happy 30th birthday Cozy Coupe®! With a Lifetime Achievement Award to celebrate, our much-loved car is given a facelift with cartoon eyes and a friendly smile. In this year, several new versions were also produced including the Princess Edition, Fire Truck and the Cozy Coupe® Cab.

2009
COZY COUPE TURNS 30

Little Tikes Cozy Coupe 30

2011
TOUR DE TURTLES

Little Tikes® is a proud sponsor of the Tour De Turtles in partnership with the Sea Turtles Conservancy to help raise awareness about worldwide threats to sea turtles and encourage positive stewardship of ocean and coastal habitats.

2011
TOUR DE TURTLES

2012
NEW CONCEPT IN TOYS DEVELOPED

The Cook n Grow™ Kitchen is introduced. It was the first kitchen to expand and actually “grow” with the child as they develop.

2012
NEW TOY LINE

Little Tikes Toys

2018
STEM LEARNING

As part of the award-winning STEM Jr. line of toys, the Wonder Lab Centre is introduced and named top learning toy in 2018.

2018
STEM JR INTRODUCED

2019
50 YEARS OF PLAY!

Celebrating 50 years of playing big! In 2019, we’re affirming the important relationship between parent, grandparent, aunt, uncle, guardian and child and continue to pave the way in encouraging adults and children to be active and playful through discovery – together! Here’s to another 50 years of thinking and playing big!

2019
50 YEARS OF PLAY!

Little Tikes Cozy Coupe 50