CELEBRATING OUR LEGACY
Little Tikes #1 Brand For Kids Toys
1969
THE LITTLE TIKES® COMPANY IS BORN
Founder, Tom Murdough, introduced The Little Tikes® Company to the toy industry. Here are some highlights of the history of the company.
1969
FIRST EVER LOGO
1971
THE FIRST LITTLE TIKES® CATALOGUE
The First Little Tikes® Catalog launched to retailers all across the US in color with our first foot to floor ride-ons which encompasses active play in the 1970s.
1971
FIRST CATALOGUE
1973
ICON OF THE 70'S
Ollie, one of our first foot to floor ride-ons, encapsulates active play and is a true icon from the 1970s.
1973
MEET OLLIE
1975
NEW LOGO IS INTRODUCED
A new logo is introduced with a soft rounded design to reflect our commitment to safe and fun toys for growing children.
1975
NEW LOGO
1979
A LEGEND IS BORN
Cozy Coupe® Car is designed by former Chrysler designer Jim Mariol. The very first Cozy Coupe® was born in Hudson, Ohio, and rolled off the assembly line weighing 19lbs 12oz and measuring 2.6 feet tall.
1979
COZY COUPE CAR
1981
NO MORE SPLINTERS
We had the first outdoor picnic table to go from wood to plastic. This iconic play table can be found entertaining children in backyards all across the globe.
1981
FROM WOOD TO PLASTIC
1985
HQ OPENS IN HUDSON, OH
Little Tikes® Corporate Headquarters opens its doors in Hudson, Ohio, making it the largest rotational molding plant in the world.
1985
LITTLE TIKES HQ
1986
CELEBRITY VISIT
The beloved TV personality Mr. Rogers visits Little Tikes® to film an episode on how toys are made.
1986
CELEBRITY VISIT
1989
COUNTRY COTTAGE INTRODUCED
The Country Cottage is introduced. This pretend playhouse reinvented how we play outdoors with its realistic design of modern homes in America.
1989
1991
BEST SELLING CAR IN AMERICA
The Cozy Coupe® Car is named the Best-selling car in America.
1991
#1 CAR IN AMERICA
1993
LITTLE TIKES PLAYGROUND INTRODUCED
The Little Tikes® Playground revolutionizes outdoor play with 4 levels of groundbreaking fun and widely desired colors.
1993
LITTLE TIKES PLAYGROUND
1998
LITTLE TIKES TEAMS UP WITH IBM
Little Tikes™ teams up with IBM™ to produce the Young Explorer™ for use with their KidSmart program. Equipped with award-winning educational software to help children learn and explore concepts in math, science and language, the computer centers can also help children learn important socialization skills such as working together and sharing.
1998
LITTLE TIKES x IBM
1999
COZY GETS A MAKEOVER
The Cozy Coupe® Car is redesigned for a sturdier and more enjoyable ride, significantly altering the look from the original slimmer roof poles.
1999
COZY COUPE UPDATED
2000
LITTLE TIKES DEVELOPS BABY TOYS
The DiscoverSounds™ product line is introduced, combining electronic sounds with fundamental cognitive play.
2000
BABY TOYS
2003
STILL KING OF THE ROAD
The Cozy Coupe® Car is still king of the road. Over 10 million Cozy Coupe® Cars have been sold all over the world!
2003
still KING OF THE ROAD
2006
LITTLE TIKES JOINS MGA FAMILY
Isaac Larian adds Little Tikes® to the MGA Entertainment family.
2006
LITTLE TIKES JOINS MGA
2009
COZY TURNS 30!
Happy 30th birthday Cozy Coupe®! With a Lifetime Achievement Award to celebrate, our much-loved car is given a facelift with cartoon eyes and a friendly smile. In this year, several new versions were also produced including the Princess Edition, Fire Truck and the Cozy Coupe® Cab.
2009
COZY COUPE TURNS 30
2011
TOUR DE TURTLES
Little Tikes® is a proud sponsor of the Tour De Turtles in partnership with the Sea Turtles Conservancy to help raise awareness about worldwide threats to sea turtles and encourage positive stewardship of ocean and coastal habitats.
2011
TOUR DE TURTLES
2012
NEW CONCEPT IN TOYS DEVELOPED
The Cook n Grow™ Kitchen is introduced. It was the first kitchen to expand and actually “grow” with the child as they develop.
2012
NEW TOY LINE
2018
STEM LEARNING
As part of the award-winning STEM Jr. line of toys, the Wonder Lab Centre is introduced and named top learning toy in 2018.
2018
STEM JR INTRODUCED
2019
50 YEARS OF PLAY!
Celebrating 50 years of playing big! In 2019, we’re affirming the important relationship between parent, grandparent, aunt, uncle, guardian and child and continue to pave the way in encouraging adults and children to be active and playful through discovery – together! Here’s to another 50 years of thinking and playing big!
2019
50 YEARS OF PLAY!
